The Sports Center

In J.D. Power survery, Nets rank second in New York fan experience

It’s become a bit of a joke … the Nets have everything you need for a good team … other than players.  The ownership, the market, the arena, the training facility, etc. are all top-notch, say those who look at such things.  And now J.D. Power, the global marketing information services firm, is adding to that perception in at least one area: fan experience at Barclays Center.

In its 2016 Fan Experience Study, released Tuesday, the Nets rank second out of 10 New York area teams, behind only the Red Bulls over in Harrison, N.J.  The Nets also ranked fourth nationally in the study that ranks 27 teams in four big markets across the country. Brooklyn scored 795 out of 1,000 points, just below the Red Bulls, who scored 816, the survey’s highest score both in New York and nationally.

According to the survey, the Nets scored highest in souvenirs and merchandise with an 862.  They also scored significantly higher than average in arrival and leaving the game, a testament to the extraordinary mass transit at Barclays Center.  They also got good marks for arena security and ushers.

The lowest score? Ticketing, which includes ease of purchase process, quality of information about seat location and ticket deals, and price paid for tickets are the factors looked at in this category. They finished at 760 in ticketing.  Although win-loss records are not supposed to figure into the score, it shouldn’t be surprising that after a year where the Nets won only 21 games (without a lot of pizzazz), fans can’t be happy with ticket pricing.

One interesting aspect of the ranking, noted J.D. Power, was the disparity of scores between Nets fans and Islander fans. The Islanders finished sixth in the survey.

“In just four seasons, Barclays Center has successfully found a way to provide Nets fans with a quality game day experience,” said Greg Truex, senior director at J.D. Power. “What’s interesting is how wide a variation there is between the Nets and their co-tenants, the Islanders, especially when you consider that the same people are running the business operations. But based on the fact that the arena does have limitations when it comes to hockey, it makes sense Nets fans are leaving more satisfied.”

One example: in arriving and departing the arena, the Islanders finished well below the Nets, even though that’s largely the same for both teams.  Must be crossing Atlantic Avenue to get to the LIRR vs walking across the plaza to the subway.

The New York teams, 1 through 10: the Red Bulls, Nets, Rangers, Knicks, Islanders, Giants, Jets, Devils, Yankees and dead last, the Mets.

The 2016 Fan Experience Study is based on more than 5,700 completed survey instruments from sports fans who attended a National Football League®, Major League Baseball®, National Hockey League®, Major League Soccer® or National Basketball Association® event in the past 12 months in the New York, Los Angeles, Houston or Chicago designated market areas. The study was fielded in June 2016.

  • Sports Industry | Fan Experience Study – J.D. Power

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